Food and Beverage Revenue Management Certification in Hotel Business – Batch 1

This is your chance to gain the essential knowledge and skills you need to supercharge your business growth. Join us and get ready to take your revenue management to the next level!

What you will learn :

1. F&B Revenue Basics & Trends
   Understand the fundamentals of F&B revenue and stay updated with the latest industry trends shaping profitability.
2. Smart Data for Better Decisions
   Learn how to collect, organize, and interpret data to make strategic, profit-driven business decisions.
3. Traffic Analysis & Demand Forecasting
   Master techniques to analyze customer flow and accurately predict demand patterns in your F&B operations.
4. Market & Demand Insights
   Gain deep insights into guest behavior, market dynamics, and how to align offerings with evolving expectations.
5. Strategic Pricing
   Explore pricing strategies that balance competitiveness and profitability in a fast-changing hospitality market.
6. Channel Optimization
   Learn how to choose and manage the right distribution channels to maximize reach and revenue across platforms.

Outline Program :

Day 1 – Core Principles & Analysis

Session 1 : Evolution of F&B Revenue Management

Explore the historical development and current industry landscape. Understand key differences between conventional and RM approaches.

Session 2 : Understand Your Market & Demand

Analyze customer demographics and competitive landscape. Identify key market segments and develop strategies to address their specific needs and preferences.

Session 3 : Demand Forecasting

Develop accurate demand prediction models for different dayparts. Learn to analyze seasonal trends and event impacts on restaurant traffic.

Session 4: Performance Metrics

Master new performance indicators beyond RevPASH. Build data collection frameworks for optimal business decisions.

Day 2 – Implementation & Strategy

Session 1 : Competitive Pricing Analysis 

Learn how to price your menu items better. Compare your prices with competitors. Position your products to make more profit.

Session 2 : Distribution Channel Optimization

Boost revenue by managing sales channels more effectively.

Session 3 : Case Study Workshop

Work in groups to solve real business problems

Session 4 : Action Planning & Certification 

Create your own action plan and receive your certificate

Latar belakang (logic) kenapa program ini Penting untuk diikuti?

1. The hospitality and restaurant industry is becoming increasingly competitive and fast-paced, requiring F&B professionals to go beyond great food and service by developing strong business acumen and the ability to manage revenue through data-driven strategies.
2. Many F&B operators still rely on gut feeling and outdated practices when it comes to pricing, promotions, and capacity planning, while a solid understanding of revenue management enables more accurate, objective decisions that directly impact profitability.
3. Global trends show that businesses with a strong grasp of consumer behavior and demand forecasting are more resilient to market fluctuations, including seasonality, special events, and shifting dining patterns in a post-pandemic landscape.
4. This program is designed not only to provide theoretical knowledge, but also to equip participants with practical tools through case studies and action planning, culminating in a certification that validates their competence and readiness to apply strategies in real business contexts.

Gambaran singkat bagaimana program akan dijalankan.

Program akan dijalankan dengan metode Focus Group Discussion, Presentation, and Case Study

Course ini direkomendasikan bagi :

• Culinary Leadership: Executive Chefs and Culinary Directors with P&L responsibility
• Operations Management: Food service operations and logistics specialists
• Hotel Management: F&B department heads within hotel operations
• Restaurant Management: General managers and F&B directors from restaurant