2nd Batch : Sales Marketing Manager Certification in Hotel Business

What you will learn :

• Hospitality Sales & Marketing Ethics – Upholding ethical standards in hospitality sales and marketing ensures transparency, trust, and professionalism in client interactions, pricing strategies, and promotional activities to maintain a positive brand reputation.
• Understanding Your Segmentation & Structuring Your Organization – Identifying the right market segmentation and structuring a well-organized sales and marketing team allows hospitality businesses to target the right audience, optimize resources, and drive revenue growth effectively.
• Setting Sales & Marketing Goals – Establishing clear, measurable sales and marketing objectives aligned with business strategies helps hospitality professionals track performance, increase brand awareness, and maximize profitability.
• Win The Negotiations – Mastering negotiation skills enables sales and marketing managers to secure profitable deals, build strong client relationships, and create win-win solutions in competitive hospitality markets.
• Understanding Marketing Trends – Staying updated with the latest hospitality marketing trends, including digital strategies, customer behavior insights, and emerging technologies, ensures businesses remain competitive and relevant in an ever-evolving industry.

Outline Program :

Day 1 : 

• Hospitality Sales & Marketing Ethics – What Personality Required for Your Team
• Hospitality Sales & Marketing Ethics – The Importance of Personal Branding
• Understanding Your Segmentation – Feasibility Study and Knowing Your Segment and Set Plans
• Structuring Your Organization – Build Your Winning Organization

Day 2

• Understanding Your Inner Circle – Build Mutual Relationships with Other
• Understanding Your Inner Circle – Managing Your Clients
• Setting Your Sales & Marketing Goal – Yearly Budget and Team Target
• Leveraging Revenue Skills and Making Annual Marketing Plan To Obtain Your Target

Day 3

• Winning Negotiations – Knowing Your Products and Your Competitor, Build Your Unique Selling Point and Seals the Deals
• Understanding Marketing Trends in Digitalization and Maximizing Penetration
• Assessment & Closing

Latar belakang (logic) kenapa program ini Penting untuk diikuti?

1. Strengthening Ethical & Professional Sales Practices – In the competitive hospitality industry, maintaining ethical sales and marketing strategies is crucial to building trust, long-term client relationships, and a strong brand reputation.
2. Enhancing Market Segmentation & Business Strategy – Understanding customer segmentation and conducting feasibility studies enable sales and marketing managers to create targeted strategies that maximize revenue and occupancy rates.
3. Optimizing Organizational Structure for Success – A well-structured and performance-driven sales and marketing team ensures efficiency in executing campaigns, setting revenue goals, and achieving business growth.
4. Mastering Negotiation & Competitive Positioning – Effective negotiation skills help managers differentiate their hotel’s offerings, develop a strong unique selling proposition (USP), and close high-value deals in a highly competitive market.
5. Adapting to Digital Marketing Trends – The rise of digitalization in hospitality requires professionals to leverage online channels, maximize brand penetration, and stay ahead of evolving consumer behaviors.

Gambaran singkat bagaimana program akan dijalankan.

The program will be conducted with Focus Group Discussion Method, Presentation, Best Practices Sharing, and Study Case.

Course ini direkomendasikan bagi :

1. Sales & Marketing Managers – Hospitality professionals responsible for leading sales strategies, client relations, and revenue generation.
2. Revenue & Business Development Managers – Individuals overseeing hotel revenue streams and looking to align sales and marketing efforts for business growth.
3. General Managers & Hotel Owners – Decision-makers seeking to optimize their hotel’s sales and marketing strategies to improve profitability and market presence.
4. Corporate Sales Teams in Hospitality – Professionals managing key accounts, contracts, and negotiations in the hospitality sector.