Introduction The digital transformation of the hospitality industry has fundamentally reshaped how hotels distribute inventory, set prices, and compete for demand. The rapid evolution of…

Abstract Purpose – The purpose of this paper is to critically examine the strategic, technological, and governance implications of self-developed Central Reservation Systems (CRS) versus…

The world celebrates start-ups, but it is built by scale-ups. Pitch decks, accelerators, and unicorn headlines have convinced us that creation is the hard part….

Introduction: The Battle for Distribution Control The global hotel distribution landscape is no longer a neutral marketplace—it is a battlefield. On one side stand hotels…