Direct booking atau pemesanan langsung melalui reservasi pusat (center reservation) adalah jalur penjualan yang paling menguntungkan karena tidak ada biaya komisi kepada agen penjualan….
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In today’s hospitality industry, the role of Online Travel Agents (OTAs) has grown rapidly. OTAs seem to be the “best solution” for attracting guests to…
...In his book First Things First (1994), Stephen Covey uses the metaphor of a compass to emphasize the importance of direction and purpose, which must…
...There’s a saying that you shouldn’t expect to get rich by building a hotel; instead, you should already be wealthy before considering such an investment….
...The total operating revenue of a hotel is significantly influenced by the pricing strategy it adopts. For example, when flying to a city, if we…
...When we perform a Google search on a hotel, we can see the selling prices of that hotel that are sold through several sales channels/Online…
...Several months before the hotel begins operations, sales activities for the hotel should already commence. By starting sales before the hotel opens, the goal is…
...Peter Drucker once said, “You can’t manage what you don’t measure.” This emphasizes the importance of regularly evaluating progress using data to determine what’s improving…
...Building a hotel represents a major investment, making it crucial to thoroughly evaluate the location before proceeding. The success of a hotel is significantly influenced…
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